Core Values

Our Vision

At NOVO, we’re forging a new and better path in the multifamily and commercial real estate investment space. Our focus is to strategically acquire, develop, and manage existing multifamily and mixed-use assets and infill development sites within targeted urban and suburban markets.


Our Mission

We strive to be a best-in-class owner and operator in every deal we pursue. With a forward-looking approach, disciplined due diligence and underwriting, and decades of experience producing favorable returns, we are positioned to produce value for our partners.

Our Process

We lead the way with our expertise, innovation, and service. A combination of rigid underwriting, cutting-edge technology, and a holistic view of emerging trends and risks in the real estate market have guided our ability to be successful investors for the past 20 years.

We embrace our core values everyday and apply them as the foundation for how we conduct our business.

our Values


Transparency and honesty are at the forefront in every interaction.

Exceptional Customer Service

A satisfied customer is the best business strategy of all.

Professional Leadership

Leading and serving our partners, communities, and colleagues well.


Engaging a vast collection of backgrounds, experiences, and ideas.

Teamwork & Collaboration

Encompassing a collective energy and purpose.

Culture of Personal Development

Supporting our colleagues and partners in the pursuit of their goals.  

NOVO Leadership

Managing Partners

Neil Goradia

Bruce Hurd

Greg Selfridge


Michelle Reed

VP, Management Services

Nicole Coates


Cianna Dennis

Regional Property Manager

Loreen Goldstein

Director, Investor Relations & Corporate Communications

Development & Asset Management

Brett Summers

Asset Manager – Washington, DC & Cambridge, MD

Jamie Glascott

Asset Manager – Chicago, IL

Darryl Shrock

Asset Manager – Maryland & Washington, DC

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